This post was written by Cathy Rae Smith who had a 2011-2012 Graduate Research Assistantship at the National Museum of American History Library.
“Style, Comfort, Economy” touted the full color exposition pamphlet for Royal Worcester WCC Corsets. The 1893 World’s Columbian Exposition in Chicago gave attendees an opportunity to see the leading products and advances of the time–including this company’s fully boned, tightly laced corsets described as offering “great FLEXIBILITY, always comfortable.”
Corsets at this time, still the Belle Epoque era at the turn of the twentieth century, featured the S-curve. In other words, the corsets were a rigidly constructed undergarment that imposed a wasp-waisted silhouette manipulating the posture to a swayed lower back that enhanced the pouter pigeon monobosom so desirous at that time. This era was the last gasp of the Victorian age, a time which ladies retired to fainting couches if anything excited them to the point of needing to draw a substantial breath. Such style standards would continue through the first decade or two of the twentieth century.
Various models were offered in the Royal Worcester pamphlet, all extolling style. Consider the Modern Juliet: “Come, fair Romeo, I meet thee now my form adorned with fashion’s most approved requisite.” Various illustrations depict women in social settings, advising that “THE LATEST Fashioned Gowns show to best advantage when fitted and worn over Royal Worcester WCC Corsets.”
From the perspective of today’s dramatic fashion shifts, where the waist may be unencumbered though high heels may be alarmingly precarious, the irony is seen in the pamphlet’s illustrated scene of domestic bliss. “COMFORT in fashionable costumes is an accomplished fact, when they are worn over Royal Worcester WCC Corsets.”
This Worcester Corset Co. pamphlet for the 1893 World’s Columbian Exposition in Chicago is located in the Trade Literature Collection at the National Museum of American History Library. Take a look at Galaxy of Images to see more images from this pamphlet.
-Cathy Rae Smith