Typography, the aesthetics of language, gets a lot of attention these days. What was once the purview of specialized professionals is now as common as the PC. The digital revolution’s democratizing impact on publishing has also been a boon for the typographer–or at least the typographer’s eye–in the digital sphere. Even if you aren’t labeling your digital choices as “typography,” chances are you are posing questions that typographers ask. How can font help convey meaning? Why is one font preferable to another? Or even, should this be bold and in red?