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Tag: mail order catalogs

Pen, Paper, and Mail: Shopping and Corresponding

Today, most people are familiar with online shopping but some might also remember mail ordering. While one method uses computers, the other relies on paper. However, there are similarities. Both allow consumers to shop from the comforts of home, and both require mailing and shipping at some point. Then, items are delivered direct to the customer’s door. The Trade Literature Collection includes a variety of mail order catalogs. Let’s take a look at one from 1907.

Sliding into Spring Fashion…and More in 1915

With just one glance at the front cover of this trade catalog, it appears like Spring is on the way. A lady is surrounded by flowers. Purple ribbons accessorizing her outfit are gently blowing in the breeze. Let’s take a look at what consumers might have stumbled across in 1915 while perusing this mail order/department store catalog.