The brilliant sparkle of a diamond, the saturated blood-red of a ruby, and the rich deep blue of a sapphire become the building blocks of one of Salvador Dalí’s lesser known artistic enterprises: jewelry design. The renowned Catalonian artist, most famous for his mind-bending Surrealist paintings of dream worlds and for his eccentricity as a self-proclaimed “genius,” began to design his jewelry collection in 1941 and continued the artistic project until 1970.