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To Dunk or Not to Dunk

Ringer Do-Nut Co.,New uncrowded business field, big steady profits in electrically-baked greaseless cake do-nuts, ca. 1932, Greaseless Cake Do-Nuts (cover).

Today the libraries features this trade literature catalog from the National Museum of American History Library—the Ringer Do-Nut Co.

Who knows, maybe this is how Dunkin' Donuts got started. It only takes one "unconditionally guaranteed" do-nut machine and a dream …

Elizabeth Periale

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