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Category: History and Culture

How to “Save Waste and Win the War” with Sherer-Gillett Grocery Counters

Can a particular kind of retail furniture help grocers save money and prevent food waste? In a World War I era trade catalog, Sherer-Gillett Co. promotes a piece of furniture designed for grocers to install in their stores. It was called the Sherer Counter, a bulk food storage system described as a way to cut down on waste and help with the war effort.

Pedalling Through Time With Davis Sewing Machine Co.

Recently, I stumbled across a trade catalog that made me pause. As I looked at its vibrantly illustrated front cover, I thought of relaxing, summer days at the beach. It shows a bicyclist riding along the shoreline, a dog following closely behind, and boats in the distance. I also noticed one more thing. The name of the company refers to sewing machines while the front cover illustrates a bicycle. That observation sparked my curiosity to explore the pages within this catalog.