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Identifying ‘French Moderns’ from a 1930s Soviet Publication

The 22 Selected Masterpieces: French Moderns
The 22 Selected Masterpieces: French Moderns portfolio at the Hirshhorn Library

This was written by Hirshhorn Library volunteer, Elena Grant.

In the summer of 2013, while preparing donated books for cataloging at Hirshhorn Museum and Sculpture Garden library, we discovered an uncatalogued item—a 14 ½ by 11 ½-inch portfolio of reproductions titled 22 Selected Masterpieces: French Moderns, Museum of New Western Art, Moscow, USSR. The unfamiliar publisher name “Bookniga” and name of the long-extinct museum in the title attracted our attention. We decided to investigate the story behind this old publication.

Inside the distressed, once grey and now brownish, undated cloth-bound portfolio, were twenty-seven folio plates with reproductions of Impressionist and Post-Impressionist paintings whose titles and authors were not identified in any way. The twenty-two plates numbered from 1 to 22 were followed by four unnumbered plates and one plate with a number 6.

Paul Gauguin, Self-Portrait, 1888, Pushkin Museum of Fine Arts, Moscow
Plate #6 in the set of 22 reproductions: Paul Gauguin, Self-Portrait, 1888, now at the Pushkin Museum of Fine Arts, Moscow

To identify what paintings were in front of us, we searched for copies of 22 Selected Masterpieces in other library collections. We discovered that Library of Congress and University of Rochester have copies of this portfolio. Lu Harper, Memorial Art Gallery Librarian at the University of Rochester, kindly consulted her library’s copy of 22 Selected Masterpieces and found that it includes a brochure with an introduction dated 1935 and list of artworks’ authors and titles. Thanks to her help we were able to identify the artworks in the main set of reproductions.

Established in 1919 in Moscow, Russia, the Museum of New Western Art was shut down in 1948. Most paintings from it were transferred to other Russian museums. The paintings on the plates #1, 7, 8, 13, and 19 are now at the State Hermitage Museum in St. Petersburg. The #2-6, 9-12, 14-18, 20, and 22 are at the Pushkin Museum of Fine Arts in Moscow.

Stamp "Printed in Soviet Union"
Stamp “Printed in Soviet Union” on reverse of a plate in 22 Selected Masterpieces

Search for the publisher, “Bookniga,” revealed that it was the “sole distributor for North and South America of all publications printed in Soviet Russia”[1] in 1935-1939. A 1937 story in The Publishers’ Weekly mentions a portfolio of reproductions from the Museum of New Western Art—possibly 22 Selected Masterpieces[2]—featured in a 1937 story in store: “there are many individual customers, who come [to Bookniga…] to buy illustrated books showing artistic trends of interest to American artists. An item which is attracting particular attention at the present time is a portfolio of reproductions of French modern artists at the Museum of New Western Art, in Moscow. The juvenile books are in constant demand from people who cannot read a word of Russian, but who, as artists, designers, students, or commercial artists, find the illustrations helpful and stimulating in their own work.”[3]

Brochure for 22 Selected Masterpieces
Scans of the Brochure for 22 Selected Masterpieces. Images courtesy of the University of Rochester Library
Bookniga
255 and 257 Fifth Avenue, New York. Bookniga was located at 255 Fifth Avenue in 1935-1939. Image courtesy New York Public Library.

[1] “Books and Authors,” New York Times, November 17, 1935.

[2] Another publication, Boris Ternovetz, Thirty-five selected master pieces from the Museum of Western Art in Moscow, (New York : New York Graphic Society, 1935[?]) is also available in American libraries.

[3] The Publishers’ Weekly, August 14, 1937, 489.

 

 

 

3 Comments

  1. Hello Fascinating to read the article above with reference to Portfolio Collection of French Impressionist reproduction plates. I have here a similar edition in Russian Dated 1935 which has 35 Plates – looking through there seems to be one missing! I am no Russian speaker – it is very similar to your listing has self portrait of PAUL GAUGIN 1848-1903 Size 46×38. I was planning to sell via my E bay Shop!! It is very interesting. Can You advise. Thanks Michael

    • Erin Rushing

      Hello Michael,

      Thanks for your comments! Unfortunately, the Smithsonian can not offer appraisals of objects. Please see this website for some helpful resources: http://www.si.edu/Encyclopedia_SI/id-obj.htm

      Good luck!

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