For the past few months, many Americans have relied on delivery vehicles to transport essential goods, like food and other household products. And okay, maybe a non-essential pair of shoes, a game or a book or two. But delivery vehicles are nothing new. Let’s take a look at delivery cars through the lens of this early 20th Century trade catalog.
Author: Alexia MacClain
With just one glance at the front cover of this trade catalog, it appears like Spring is on the way. A lady is surrounded by flowers. Purple ribbons accessorizing her outfit are gently blowing in the breeze. Let’s take a look at what consumers might have stumbled across in 1915 while perusing this mail order/department store catalog.
A quick glance at this trade catalog’s front cover suggests the manufacturer might be advertising a family car. Perhaps this family is on the way to an afternoon picnic or maybe a ride through the countryside in their Paterson Six. Sometimes images in a trade catalog provide a glimpse into how the item was advertised to the general public.
Today in the 21st Century, some prefer to wear watches while others use their phones to keep track of time. Let’s take a trip into the past, via this trade catalog, to learn about a watch available at the turn of the 20th Century. One option for ladies was to disguise their watch with a decorative piece of jewelry.
Imagine holiday shopping in the early 20th Century. What types of gifts did people give? What was on a holiday wish list? Perhaps these Christmas advertisements from the early 1900s more »
While shelving, retrieving, or searching for trade catalogs, it is not unusual to come across one that makes you pause for a moment. This may be for various reasons including vibrant colors, unique illustrations, interesting subjects, age, or even its shape. This time an early 20th Century catalog caught my eye. Its colorful front cover brought back memories of snow days as a child, and the image was so inviting that I had to take a closer look.