Press "Enter" to skip to content

Author: Alexia MacClain

How to “Save Waste and Win the War” with Sherer-Gillett Grocery Counters

Can a particular kind of retail furniture help grocers save money and prevent food waste? In a World War I era trade catalog, Sherer-Gillett Co. promotes a piece of furniture designed for grocers to install in their stores. It was called the Sherer Counter, a bulk food storage system described as a way to cut down on waste and help with the war effort.

Pedalling Through Time With Davis Sewing Machine Co.

Recently, I stumbled across a trade catalog that made me pause. As I looked at its vibrantly illustrated front cover, I thought of relaxing, summer days at the beach. It shows a bicyclist riding along the shoreline, a dog following closely behind, and boats in the distance. I also noticed one more thing. The name of the company refers to sewing machines while the front cover illustrates a bicycle. That observation sparked my curiosity to explore the pages within this catalog.

Cementing Your Home Plans in 1909

When it comes to building a new home, there are so many things to consider. Should it be multi-level or one floor? Will it have a basement? Do you want bedrooms on both floors or only on the second floor? What type of building material will be used? The questions might seem endless. If you were building a house in 1909, in particular one made from cement, this catalog of designs might have provided some inspiration.