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Author: Alexia MacClain

Delivery Cars: Making the Rounds in the Early 20th Century

For the past few months, many Americans have relied on delivery vehicles to transport essential goods, like food and other household products. And okay, maybe a non-essential pair of shoes, a game or a book or two. But delivery vehicles are nothing new. Let’s take a look at delivery cars through the lens of this early 20th Century trade catalog.

Sliding into Spring Fashion…and More in 1915

With just one glance at the front cover of this trade catalog, it appears like Spring is on the way. A lady is surrounded by flowers. Purple ribbons accessorizing her outfit are gently blowing in the breeze. Let’s take a look at what consumers might have stumbled across in 1915 while perusing this mail order/department store catalog.

A Watch and a Brooch: Keeping Time with Decorative Jewelry

Today in the 21st Century, some prefer to wear watches while others use their phones to keep track of time. Let’s take a trip into the past, via this trade catalog, to learn about a watch available at the turn of the 20th Century. One option for ladies was to disguise their watch with a decorative piece of jewelry.

The Way to Shop in 1915

While shelving, retrieving, or searching for trade catalogs, it is not unusual to come across one that makes you pause for a moment. This may be for various reasons including vibrant colors, unique illustrations, interesting subjects, age, or even its shape. This time an early 20th Century catalog caught my eye. Its colorful front cover brought back memories of snow days as a child, and the image was so inviting that I had to take a closer look.