Today in the 21st Century, we have several options for shopping. Two options that might immediately come to mind are visiting stores to shop in person or ordering online from home. But one nearly forgotten option is the mail order catalog. With the availability of the internet, we might not receive these as frequently as in the past, but browsing the Trade Literature Collection reveals mail ordering has been around for quite some time.
Tag: mail order catalogs
Today, most people are familiar with online shopping but some might also remember mail ordering. While one method uses computers, the other relies on paper. However, there are similarities. Both allow consumers to shop from the comforts of home, and both require mailing and shipping at some point. Then, items are delivered direct to the customer’s door. The Trade Literature Collection includes a variety of mail order catalogs. Let’s take a look at one from 1907.
With just one glance at the front cover of this trade catalog, it appears like Spring is on the way. A lady is surrounded by flowers. Purple ribbons accessorizing her outfit are gently blowing in the breeze. Let’s take a look at what consumers might have stumbled across in 1915 while perusing this mail order/department store catalog.