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The Biodiversity Heritage Library has launched its first iBook, Every Week is Shark Week. The iBook is a compilation of articles, tweets, images, quizzes, and facts about sharks drawn from past Biodiversity Heritage Library social media campaigns during Shark Week (held annually, usually in July or August). Following on BHL’s participation in iTunes U, the creation of iBooks provides yet another innovative way to increase exposure to BHL material and reach new audiences.