One of the fun things about working with the Trade Literature Collection is that you never know what you might come across. There are hundreds of thousands of catalogs in the collection. The catalogs cover many, many subjects–food, clothing, toys, machine tools, boilers, lighting, medical supplies, and much more. But every so often, one catalog in particular might catch your eye. This time, it was a trade catalog by National Elgin Watch Co.
It was the front cover that stood out. The inside pages show black and white images but the front cover has a striking illustration in full color. The title is National Elgin Watch Company Illustrated Almanac and it is from 1871.
Opening the almanac, you will quickly notice that each month of the year has its own page with a calendar. It lists sunrises, sunsets, and moonsets for each day of the year as well as the moon’s phases for various cities throughout the United States. There are also poems and illustrations related to that month. For example, the pages for January 1871 are shown below. The left page shows the calendar for January while the right page illustrates a famous clock called the Clock at Strasburg.
The almanac has other bits of information too, such as detailed instructions on the “Care of the Watch.” Another page includes quotes from newspapers referencing Elgin watches. And there are also testimonials from satisfied customers.
One testimonial was written by J. C. McMullen, Gen’l Sup’t of the Chicago & Alton R. R. Co. in Chicago. On January 25, 1870, he wrote: “Dear Sir–I have carried one of the Elgin Watches for some time, and am much pleased with it. It has kept excellent time under all circumstances, and I consider it perfectly reliable.”
Near the end of the catalog are two pages illustrating the movements of Elgin watches. Those pages are shown below.