With just one glance at the front cover of this trade catalog, it appears like Spring is on the way. A lady is surrounded by flowers. Purple ribbons accessorizing her outfit are gently blowing in the breeze. Let’s take a look at what consumers might have stumbled across in 1915 while perusing this mail order/department store catalog.
Tag: John Wanamaker
While shelving, retrieving, or searching for trade catalogs, it is not unusual to come across one that makes you pause for a moment. This may be for various reasons including vibrant colors, unique illustrations, interesting subjects, age, or even its shape. This time an early 20th Century catalog caught my eye. Its colorful front cover brought back memories of snow days as a child, and the image was so inviting that I had to take a closer look.
Recently while browsing the Trade Literature Collection, I came across the Wanamaker Diary from 1910. It instantly caught my eye because I remember going to the Wanamaker’s department store in Philadelphia as a child with my grandmother. Those shopping trips, which included a ride on the trolley, always felt like an adventure.